In order to meet installers' needs as fully as possible, Rexel aims first and foremost to simplify their work. By offering multichannel access to its products and services, whether physically via its branches or digitally via its webshops, Rexel supports installers in their business endeavors and provides them with relevant training. This direct proximity, which is based on a vast network of branches and experts, lets installers direct their questions at any time to representatives who understand the particularities of their market and can provide them with tailored advice and value-added services. By fostering a mutually beneficial relationship that is built to last, Rexel helps develop its installers' business, improves their efficiency and retains them as customers.
Facilitating the everyday work of its installer and independent electrician customers lies at the center of Rexel's business approach. The primary challenge: providing professionals with the products they need, whenever they need them, wherever they need them. Thus, the "Nonstop 24/7" concept was implemented in Finland. A traditional branch was transformed into a continual, automatic procurement center open 24 hours a day, 7 days a week. By providing better access to products at any time, the initiative was an immediate success among professionals, who have autonomous access to these various sites. A personal card gives them continuous access and the country's 34 branches now operate outside their opening hours in "nonstop 24/7" mode. Of these, 13 are entirely automated.