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CREATING VALUE FOR OUR CUSTOMERSCUSTOMERS

them as customers. Facilitating the every- day work of its installer and independent elec- trician customers lies at the center of Rexel s business approach. The primary challenge: supplying professionals with the products they need, when they need them, where they need them. Thus, the Nonstop 24/7 concept was implemented in Finland. A traditional branch was transformed into a continual, automatic procurement center open 24 hours a day, 7 days a week. By providing better access to products at any time, the initiative found immediate success among professionals, who have autonomous access to these various sites. A personal card gives them continuous access and the country s 34 branches now operate outside their opening hours in nonstop 24/7 mode. Of these, 13 are entirely automated.

TAILOR-MADE SERVICES AND SOLUTIONS Procurement efficiency, correct supply man- agement, and on-site inventory are essential to installers with major logistical constraints. The OASIS Mobile offering developed by Gexpro, one of the Group s US subsidiaries, meets these challenges by offering a range of worksite storage solutions: from containers to vehicles to trailers, every unit is restocked according to the worksite s needs and helps improve installers productivity. At the same time, among its services offering, Rexel is generalizing the ability to make orders without delay or difficulty out of the office. Rexel s US subsidiary Platt offers a smartphone app that meets this aim: in the space of a few seconds, using a photo taken at the worksite, an installer can access a product s full details and check its price and availability. Relying on a huge database of over 100,000 SKUs crossed with an advanced CRM tool, the service also includes live chat support

with experts from Platt. Thanks to this tool, as well as to various assistance solutions, Platt has an installer retention rate that is two times greater than that of customers who only purchase their supplies at a branch.

DIGITAL AGILITY AND SALES SUPPORT Now a well-integrated part of Rexel, the mul- tichannel approach provides installers with a streamlined, efficient, always-on service. Two thirds of installers regularly visit distributors websites to check product information, price and availability. To encourage this dynamic, Rexel has, among other things, opened an online forum where installers and electricians can connect with Rexel s experts on products, regulations or market trends. Rexel provides its customers with a wide range of complementary, efficient channels and extends its support to every step of their projects. For instance, the Esabora software suite developed by Rexel enables installers to conduct pre-on-site energy audits, hone their sales approach and design optimal recom- mendations for their customers. It gives them the ability to create a full, detailed installa- tion plan quickly and simply, and to generate the associated quote. Finally, it includes pow- erful functions to ease their administrative tasks on a daily basis. At each level of their business activity, Rexel provides its customers with the ability to simplify their tasks, improve their efficiency and offer services with greater added value.

BRANCHES: INTELLIGENT PROXIMITY Rexel has designed its distribution network to offer its customers maximum proximity and responsiveness. The Group s 2,000 branches lie at the center of its product and services distribution approach. The branch provides its customers with assistance in choosing